From: "Blue State" <bluestate@dont-email.me>
Subject: Desperate Canadian tourism industry goes on offensive with ad campaigns as US travelers ditch Great White North
Date: Sun, 22 Jun 2025 12:49:59 +0200 (CEST)
Newsgroups: can.politics, alt.politics.trump, alt.politics.democrats.d, talk.politics.guns, sac.politics
Organization: dizum.com - The Internet Problem Provider
Canadas tourism industry is going on an offensive rolling out ad
campaigns in US border states to lure Americans back to the Great
White North.
US travel to Canada dipped by about 10% in recent months, amid the
raging trade war between the two neighbors.
In one TV ad running across New England and New York, an American
tourist sporting a baseball cap and matching sweater tied around
his shoulders sheepishly whispers to a Canadian hotel front desk
worker that hes from the land of the free.
The employee looks awkwardly towards him and presses what looks
like some kind of red panic button before bursting out a smile
and walking across the desk to hug him.
Other ads take more of a practical approach, trying instead to
appeal to Americans pocketbooks.
One billboard campaign simply reminds Americans how much further
their dollar will go north of the 49th parallel.
$1 USD = $1.43 CAD, reads the billboard from Destination Ontario,
which has been spotted in Detroit and Cleveland, among other border
towns. Spend less, do more.
American tourists make up the bulk of visitors to Canada last
summer, 78.5%, nearly four out of five visitors to the Great White
North came from the US.
The drop hasnt been as dramatic as Canadian tourists to the US
whove boycotted the country en masse, leading to a 30-40% fall in
air and land travel.
But its sure to make a dent in the tourism industry according to
Statistics Canada, Americans spent $15.3 billion in the country
last year.
https://nypost.com/2025/06/21/us-news/canadian-tourism-industry-
gets-proactive-as-us-visitors-drop/