From: NefeshBarYochai <void@invalid.noy>
Newsgroups: soc.culture.israel,talk.politics.guns,can.politics,alt.politics.liberalism,or.politics
Subject: Who are the 'influencers' Israel is paying $7k per post?
Organization: The International Network of Orthodox Mental Health Professionals
Date: Sat, 25 Oct 2025 15:18:10 -0400
On Tuesday, RS published a story about how Israel is paying a cohort
of 14-18 social media influencers around $7,000 per post to promote
the countrys image in the American public. The campaign, nicknamed
Esther Project, is coordinated by a newly created firm working out
of a Capitol Hill rowhouse called Bridges Partners, and is slated to
run through November.
However, as of publication, it is unclear who the influencers
themselves are. According to the contract, they were supposed to begin
posting on behalf of Israel in July, yet have not registered as
foreign agents. By not registering as foreign agents and disclosing
their names, the influencers are likely in violation of the U.S.s
premier foreign lobbying law, the Foreign Agents Registration Act.
FARA experts say they must also mark their content on social media so
that viewers know it is content sponsored by Israel.
Ben Freeman, the Director of the Democratizing Foreign Policy program
at the Quincy Institute, said that the law in this case is
straightforward. If you're being paid by a foreign government to
influence the American public on that government's behalf you should
register under FARA.
Freeman added, If these influencers are knowingly accepting money
from the Israeli government to produce content for the Israeli
government that's being viewed by thousands or millions of their
followers in the U.S., it's not at all clear why they would not be
required to register under FARA.
Currently, the Bridges Partners contract only lists one registered
foreign agent: Uri Steinberg, a consultant who owns a 50% stake in the
firm.
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https://responsiblestatecraft.org/israel-influencers/
"The State of Israel will be judged not by its wealth, nor by its
army, nor by its technology, but by its moral character and its human
values."
- Prime Minister David Ben-Gurion, 1955, Israels first prime minister
and defense minister.